The Course.
It is an intensive, and collaborative 12 lesson, once a week online course that is designed to build students a portfolio of ad concepts ranging from TV, print, radio, social and digital, that they can then use when interviewing for a job in an advertising agency.
Next semester starts October 1.
Prefer a 1-on-1 environment?
Not everyone thrives in a group classroom. If you're a quiet thinker, have an irregular work schedule, or want personal, focused mentorship from Rocky to build your portfolio at your own pace, we offer a dedicated 1-on-1 semester. Simply fill out the enrollment form and indicate your preference in the space provided.
What happens in the classroom?
Each week you’ll be given a new brief to work on and there are 10 briefs in all.
The last 2 weeks of the course are for refining your portfolio ready
for any prospective interviews.
The tutors critique the work with you in a collaborative and respectful atmosphere.
The tutorials start at 6pm and finish at 9pm.
Do great ads and have a laugh.
The Curriculum.
Brief 1. Posters. Ideas can come from anywhere.
Brief 2. Print. Insights before ideas.
Brief 3. Radio. Think Visually.
Brief 4. TV. No one’s watching.
Brief 5. Digital. Technology isn’t an idea.
Brief 6. PR. You earned it.
Brief 7. Ambient/Experiential. Stopping people in their tracks.
Brief 8. Digital/Social. It’s not all about likes.
Brief 9. Integrated. What’s the big idea?
Brief 10. Strategy. Don't talk to strangers.
Lectures.
The course will also include a range of hourly lectures from a leading expert or creative in TV, photography, digital, social advertising, strategy planning, outdoor and integrated media.
Allowing our students to learn their craft from the best.
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